The Kroger Family of Stores is committed to bringing hope and help to local communities. They do this through a variety of activities, including charitable giving, sponsorships and the unique Community Rewards Program of Kroger. Kroger Community Rewards® makes fund-raising easy. Once you’ve registered your Kroger Plus Card and designated the Roanoke Valley SPCA as your charity, all you have to do is shop at Kroger and swipe your Plus Card and we’ll earn money to fight animal homelessness! Click here to register your card. Our organization number is 82551.